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We believe that NFT projects are more likely to be successful if they have certain key characteristics. It’s the secret sauce that makes an NFT project really resonate with fans and the blockchain marketplace. Here’s part two of what we believe makes a desirable, collectible NFT.

(You can read about the most important characteristic, utility, in part one.)

Successful NFTs have Longevity 

Another way of saying this is that good NFTs have longevity to their utility. They provide some service – as a ticket to a special event, as access to a community, as a staked entry into a metaverse game – but then they keep providing that utility. An NFT that continues to give exclusive access to a unique community is eventually going to be more desirable than an NFT that only gives access once. Does your favorite NFT have multi-use utility?

Successful NFTs are Customizable 

It’s human nature to want to improve and upgrade what is ours. We all have an innate sense of stewardship. Who doesn’t love taking that ugly duckling NFT, or that sort-of-good looking NFT, and upgrading it over time into a super rare beauty. Everyone loves creating something unique for themselves.

Digital spaces exist so we can play out our goals for self-improvement, virtually. This also applies to NFTs. A digital asset that improves over time, through secondary purchases or community involvement, is going to be extra rewarding and desirable.

Successful NFTs are Staked

It’s nice to get that dopamine reward by upgrading an ugly-duckling customizable NFT into a truly awesome digital asset. It’s even nicer when that upgraded NFT starts producing tokens for you within a blockchain community, game, or marketplace. Does your favorite NFT project produce rewards by holding it? Or by using it in a browser game or app?

This is next-level thinking with NFTs, and we believe it’s going to be a hallmark for NFTs in the metaverse. What’s even better? When the tokens produced by staked NFTs can be exchanged for rewards in the real world. Stay tuned to our digital gold discord to see how we’re working hard to make it happen with upcoming Element United NFTs:

Join the Digital Gold Discord

*Disclaimer: This post may contain forward looking statements that involve substantial risks and uncertainties. Forward looking statements discuss plans, strategies, prospects, and expectations concerning the business, operations, markets, risks, and other similar matters. There may be events in the future that we cannot accurately predict or control. Any forward-looking statement in this post speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We do not plan to update or revise publicly any forward-looking statements except as required by law.

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